In Pursuit of Elegance (Broadway Books; September 7, 2010), now available in paperback, offers an engaging narrative from former Toyota consultant Matthew E. May on the power of elegance at work and in our lives, arguing that what’s NOT there often trumps what is.
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Press Release: In Pursuit of Elegance paperback
August 3rd, 2010Press Release: Trade-Off paperback
August 2nd, 2010Why did the Razr ruin Motorola? Why did Starbucks stumble just when it seemed to reach for the stars? Why do some things catch on when others don’t? In his book, Trade-Off (Broadway Books; 8/17/2010; Paperback), Kevin Maney presents a new way to understand what works in the marketplace of products and ideas, and why we buy.
Press Release: “Unexpectedly, Milo” by Matthew Dicks
July 27th, 2010Press Release: “Aftermath” by Lawrence E. Joseph
July 27th, 2010Press Release: “The Woman Who Fell from the Sky” by Jennifer Steil
July 27th, 2010Press Release: It’s Not Just Who You Know
July 20th, 2010Press Release: Shift by Peter Arnell
July 20th, 2010In his new book, SHIFT (Broadway Books; June 2010), Peter Arnell draws on nearly three decades of branding and marketing expertise to outline the concept of Shift, a strategy built on the transformational tactics used by famous brands to effect sustainable change in everything from your career to your health.
Press Release: Three Ways to Capsize a Boat by Chris Stewart
June 3rd, 2010Press Release: My Life From Scratch by Gesine Bullock-Prado
June 2nd, 2010Chronicling her lifelong obsession, Gesine tells her story by following one day in her busy baker’s life, from rolling her flour-logged body out of bed at three thirty a.m. until closing the shop at four p.m. in her memoir MY LIFE FROM SCRATCH (Broadway Books; On-Sale June 8, 2010; $14.00 Trade Paperback). Complete with nineteen perfectly sweetened recipes for exquisitely crafted treats, Gesine shows how she rebuilt her life from scratch one cake at a time.











